The User Journey 

Parents, guardians, and teachers will see the social media posts on their phone when they wake up and check their phones. They see posters in the town of state college, and decide to go to the Arboretum for the experience. Once they are there, they walk through a tunnel and get to walk through the garden. As they leave, they are provided a copy of “The Monarch’s Journey” to read at home or in the classroom.