An iOS money management and education application geared towards people in their early 20s that makes money feel more approachable.
UX/UI Design, UX Research, Branding, Motion Graphics, Data Visualization, Layout Design, Art Direction
Why Bright Wallet?
Nearly 40% of college students have never taken a personal finance course or understand how to set themselves up for financial success. Conceptualized by two of the sustainable development goals of the UN, good health and well being and quality education, Bright Wallet was created to provide an approachable money management experience and to ensure that anyone who needs the educational resources can access them.
Research & Development
The issue of lack of financial education became apparent when talking to several classmates and friends about just general money topics.
After some research on the internet, I found that nearly 40% of college students and people in their early 20s do not understand personal financial management. This led me to create my own survey and I sent this out to students.
My results aligned with what I researched and the same percentage of students have never taken a money management course. I then asked them how comfortable and confident they felt about various topics.
Taking into account the different pain points people have and their wants when it comes to managing their money, I began with the creation of an empathy map. My goal was to truly understand how users may be feeling and what they are thinking before they use the application or what they might be thinking as they are using it.
From here, the user flow was created. This changed multiple times throughout the development of the application from feedback and testing.