A luxury LA based vegan pet grooming service with a cafe-like waiting room for customers. 

In collaboration with Clare Connell and Kimi Mate
Branding, Packaging, Illustration, UX/UI, Motion Graphics, Photography


The goal is to make vegan products exciting and lively, as well as the experience of taking a pet to be groomed more enjoyable.


PurePaws carries a range of different shampoos, conditioners, scent sprays, and treats, as well as specialty ear drops and eye drops. Customers have the opportunity to choose the line of shampoo, conditioner, and scent spray they want the groomers to use on their pet. Treats, shampoos, conditioners, and scent sprays are available for purchase at the front desk after the grooming service.