A “not-so-typical” care package for loved ones who need some tough love.

Branding, Packaging, Marketing, Advertising, User Research, UX/UI


Sometimes, all you need is some blunt, tough love to make a change. Rift’s care packages are the perfect products for anyone who is looking to sarcastically joke around with friends or who thinks their friend needs some blunt support.

Research & Development 

My primary goal with Rift is to ensure that there is an audience who would use the product and would appreciate it for what it is. After reviewing my survey about emotional support and interviewing a few people, I found that sometimes people do want tough love from friends. This was when I knew there was an audience for this product out there. From this point, I strived to make the brand and experience approachable and fun. Using feedback I received in focus groups and observing how people interacted with the box, I was able to refine the care package into what it is now.


The “Cheer the F**k Up” care package targets anyone who has been down in the dumps, dealing with devastation in their personal life, or someone who just needs some serious “me time.” In this specific package that Rift offers, D3 vitamins, lavender essential oil, and a clay face mask are all included in addition to a greeting card when first opening the package.