An iOS fitness application aimed to help people of all fitness levels to plan and discover workouts to achieve their wellness goals.
UX/UI Design, UX Research, Branding, Motion Graphics, Data Visualization, Layout Design, Art Direction
Countless people often feel overwhelmed when it comes to fitting everything they want to get done into the day. People also may not know the best workouts for their goals. FloFit grants users the opportunity to make their fitness goals a priority by syncing their workout schedules to external calendars and planners.
Research & Development
At the beginning of this project, I sent out a survey to 24 students to gain some insight on their day to day lives.
62.5% of students report that they are consistently active throughout the week. 29.2% said they are sometimes.
Interestingly enough, roughly 40% have a hard time getting active, and almost 90% either sometimes or constantly have a difficult time finding the time for their workouts.