Posters and E-Commerce
Dynamic posters are designed to be posted throughout the Arboretum. Each poster showcases the illustrations from the Children’s Book and has a QR code that directs the spectators to an e-commerce section on Penn State Arboretum’s website.
The “Bring the Journey Home” poster is placed at the exit of the immersive tunnel. Visitors can scan the QR code after being introduced to the story and have the opportunity to purchase the book.