https://emmaswayze.com Portfolio Mon, 25 Sep 2023 23:13:00 +0000 https://emmaswayze.com en https://emmaswayze.com/LIFEWTR-1 Mon, 25 Sep 2023 21:46:18 +0000 Portfolio https://emmaswayze.com/LIFEWTR-1 LIFEWTRStudents from Penn State Graphic Design GD304: Practical Communications, in collaboration with PepsiCo’s Design and Innovation, LIFEWTR Brand and Design team and North Division Marketing, created a series of key visuals to accompany a brand campaign promoting selected series 11 bottle made specifically for the Penn State University Park campus. ©2022&nbsp;LIFEWTR and the LIFEWTR Logo are registered trademarks. In collaboration with Shelby Stewart and Kira Lorraine Brand Campaign, Photography, Art Direction&nbsp; https://emmaswayze.com/Hero-2 Mon, 25 Sep 2023 21:46:25 +0000 Portfolio https://emmaswayze.com/Hero-2 https://emmaswayze.com/Research-and-Development-2 Mon, 25 Sep 2023 23:11:26 +0000 Portfolio https://emmaswayze.com/Research-and-Development-2 Research &amp; Development Tasked with creating a localized campaign for LIFEWTR at Penn State’s University Park campus, we first had to select a water bottle to feature. To ensure the campaign packaging and visuals align with the national brand, we spent time with members of the LIFEWTR team to fully understand their marketing strategy and their brand. https://emmaswayze.com/The-Featured-Bottle-and-Artist Mon, 25 Sep 2023 23:12:42 +0000 Portfolio https://emmaswayze.com/The-Featured-Bottle-and-Artist The Featured Bottle and Artist The bottle that we selected features "Fluid," a short film by Alexandra Cuerdo, who describes it as "a meditation on the power of celebrating who you are." Yên Nguyen, a transgender model, plays the lead role and describes their journey with gender identity. Alexandra herself is a queer Asian writer, director, producer and author living in New York City who likes, "telling wild, colorful stories about identity, humanity, and all the ways that we can be free." The idea of celebrating who you are is important to people everywhere, including those at Penn State. At a school so large where people come from different areas of the country and the world with varying interests and cultures, being proud of who you are is a mentality that helps the Penn State community stay an interesting and welcoming place. https://emmaswayze.com/Featured-Bottle-and-Artist-Images Mon, 25 Sep 2023 23:12:30 +0000 Portfolio https://emmaswayze.com/Featured-Bottle-and-Artist-Images <img width="1500" height="780" width_o="1500" height_o="780" data-src="https://freight.cargo.site/t/original/i/96789ac499a5126bf8112b729b333cf73b02e9e58599bc4a81673f56b3bb8075/alexandra-cuerdoportrait.jpeg" data-mid="191836086" border="0" src="https://freight.cargo.site/w/1000/i/96789ac499a5126bf8112b729b333cf73b02e9e58599bc4a81673f56b3bb8075/alexandra-cuerdoportrait.jpeg" /><img width="1982" height="812" width_o="1982" height_o="812" data-src="https://freight.cargo.site/t/original/i/46f58c7f55aadbdee4221d017c3b9c2fb3f569199d3efa8ce430fb9507f8f50b/Screen-Shot-2023-09-25-at-7.17.24-PM.png" data-mid="191836077" border="0" src="https://freight.cargo.site/w/1000/i/46f58c7f55aadbdee4221d017c3b9c2fb3f569199d3efa8ce430fb9507f8f50b/Screen-Shot-2023-09-25-at-7.17.24-PM.png" /> https://emmaswayze.com/Campaign-Fuel-Your-Identity Mon, 25 Sep 2023 23:12:56 +0000 Portfolio https://emmaswayze.com/Campaign-Fuel-Your-Identity Campaign: Fuel Your Identity Everyone has their own story. They have characteristics and interests that make each of them unique. This ties us back to Series 11: Life Unseen because so many components of people here at campus can be unseen. With water being a natural energizer and replenisher, it gives people the fuel to keep themselves hydrated and one of a kind. Two stripes that align with the flag on the water bottle are used throughout the visuals. They work together to create the essence of an equal sign to represent no matter what you identify as, we all are equals. https://emmaswayze.com/Campaign-Images-and-Videos Mon, 25 Sep 2023 23:13:00 +0000 Portfolio https://emmaswayze.com/Campaign-Images-and-Videos <img width="792" height="1152" width_o="792" height_o="1152" data-src="https://freight.cargo.site/t/original/i/1c26d3aefd83f1c0fabdb8f4bf6774d65a3a1f35a378711cf28bdf6d7bbe9796/LIFEWTR-Vertical_Key-01.png" data-mid="191836157" border="0" src="https://freight.cargo.site/w/792/i/1c26d3aefd83f1c0fabdb8f4bf6774d65a3a1f35a378711cf28bdf6d7bbe9796/LIFEWTR-Vertical_Key-01.png" /> <img width="1152" height="792" width_o="1152" height_o="792" data-src="https://freight.cargo.site/t/original/i/6eb8192ad0ae472263520b3a9274b468ca46094f445a36b1e79d1e5894b18e62/LIFEWTR-Horizontal_Key-01.png" data-mid="191836089" border="0" src="https://freight.cargo.site/w/1000/i/6eb8192ad0ae472263520b3a9274b468ca46094f445a36b1e79d1e5894b18e62/LIFEWTR-Horizontal_Key-01.png" /> <img width="6000" height="1813" width_o="6000" height_o="1813" data-src="https://freight.cargo.site/t/original/i/34e74924f75b1c92683278b1fc4e6c9fe382a24ff73358b0b5d2f6afa8c91009/LIFEWTR-Bus_Wrap.png" data-mid="191836195" border="0" src="https://freight.cargo.site/w/1000/i/34e74924f75b1c92683278b1fc4e6c9fe382a24ff73358b0b5d2f6afa8c91009/LIFEWTR-Bus_Wrap.png" /> <img width="650" height="532" width_o="650" height_o="532" data-src="https://freight.cargo.site/t/original/i/00706f540da1e0a6e1e4b5f5745c952120526ee2a82e5fd79883fde15e556836/LIFEWTR-CoolerGraphic.png" data-mid="191836167" border="0" src="https://freight.cargo.site/w/650/i/00706f540da1e0a6e1e4b5f5745c952120526ee2a82e5fd79883fde15e556836/LIFEWTR-CoolerGraphic.png" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/7e1c690a66f1098041344480ae9d8a738211112468758e351e21fcfe428473b6/LIFEWTRTableTent.png" data-mid="191836166" border="0" src="https://freight.cargo.site/w/510/i/7e1c690a66f1098041344480ae9d8a738211112468758e351e21fcfe428473b6/LIFEWTRTableTent.png" /> <img width="402" height="912" width_o="402" height_o="912" data-src="https://freight.cargo.site/t/original/i/f0ece4161765c16ddb9b58c34f127e53143a3f83bf320a9d0c2f66b494e88e5b/LIFEWTR-Instagram_Feed.png" data-mid="191836168" border="0" src="https://freight.cargo.site/w/402/i/f0ece4161765c16ddb9b58c34f127e53143a3f83bf320a9d0c2f66b494e88e5b/LIFEWTR-Instagram_Feed.png" /> https://emmaswayze.com/Bright-Wallet-1 Tue, 15 Aug 2023 18:37:59 +0000 Portfolio https://emmaswayze.com/Bright-Wallet-1 Bright WalletAn iOS money management and education application geared towards people in their early 20s that makes money feel more approachable. UX/UI Design, UX Research, Branding, Motion Graphics, Data Visualization, Layout Design, Art Direction&nbsp; https://emmaswayze.com/Logo-GIF Tue, 15 Aug 2023 18:38:21 +0000 Portfolio https://emmaswayze.com/Logo-GIF <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86430e9cb71a12083d5fe589fa0b41e58a33e0f0def1c00649eea0cb4105c258/BrightWalletLogo.gif" data-mid="188018902" border="0" src="https://freight.cargo.site/w/1000/i/86430e9cb71a12083d5fe589fa0b41e58a33e0f0def1c00649eea0cb4105c258/BrightWalletLogo.gif" /> https://emmaswayze.com/Why-Bright-Wallet Tue, 15 Aug 2023 18:38:23 +0000 Portfolio https://emmaswayze.com/Why-Bright-Wallet Why Bright Wallet? Nearly 40% of college students have never taken a personal finance course or understand how to set themselves up for financial success. Conceptualized by two of the sustainable development goals of the UN, good health and well being and quality education, Bright Wallet was created to provide an approachable money management experience and to ensure that anyone who needs the educational resources can access them.